ABOUT US
The Deel Brand by Michel & Amazonka was born from a shared vision to honor Mongolia’s timeless heritage while shaping a contemporary identity that resonates across cultures and generations.
Our journey began with a deep appreciation for the Mongolian deel
A garment that carries centuries of artistry, symbolism, and lived history. Recognizing its cultural significance and timeless elegance, the creative team at Michel & Amazonka set out in 2019 to reinterpret this iconic attire for the modern world. What emerged was a brand dedicated to craftsmanship, cultural preservation, and progressive design.
From the very beginning, our mission has been clear to preserve the essence of Mongolian traditional wear while elevating it to global luxury standards.
We collaborate with skilled artisans whose expertise in handcrafting, embroidery, tailoring, and material mastery give life to each piece. Their work, combined with a contemporary design philosophy, allows us to create garments that feel both authentic and strikingly modern. Every deel we craft reflects a harmony of premium natural materials, refined craftsmanship, and cultural depth — a wearable testament to Mongolia’s artistic legacy. As we evolve, we remain guided by the values that shaped us: a deep respect for heritage, a commitment to sustainability, the belief in mindful creation, and the desire to build a brand rooted in identity, community, and innovation.
Today, the Deel Brand stands as a bridge between past and future — a celebration of who we are and who we aspire to become. Our story continues with every stitch, every design, and every person who chooses to wear our creations.
Welcome to a world where culture inspires beauty, and tradition becomes timeless.
Teams specialized in all stages of the creative process are formed. From design to manufacturing, from architecture to communication and photography, from store interior design to all the MichelAmazonka’s endeavors. Deel brand is committed to respecting ethnic, gender, age, sexual orientation diversities, personal characteristics and opinions, seeking to rectruit collaborators from local communities in order to incorporate their culture to company practices.
