Deel brand

A silky sensation woven with history

Deel brand was established in 2019 and has since worked with the creative team of Michel & Amazonka, one of Mongolia’s leading fashion houses. We are a national brand dedicated to preserving and promoting the traditional clothing and cultural heritage of the Mongolian people. Our mission is to unite ancient traditions with contemporary artistry and to showcase the beauty of Mongolian attire and craftsmanship on the global stage. Every piece we create is distinguished by meticulous craftsmanship and a refined elegance that carries the story and spirit of our cultural heritage.

PHILOSOPHY

ABOUT
US

ABOUT US

The Deel brand is built upon the dedicated work of highly skilled artisans — their refined handcrafting techniques, the use of premium silk, precious stones, natural materials, and the rich cultural and artistic heritage shaped through centuries of tradition. As we look toward the future, we strive to deepen and advance the knowledge and craftsmanship passed down through generations, elevating our aesthetic expression and cultural artistry to new levels of refinement and sophistication.

DEEL CULTURE

Deel is an ancient cultural legacy that has influenced world civilization — a unique and significant clothing tradition cultivated, enriched, and perfected over many centuries. We are committed to carrying this heritage forward, ensuring it evolves in harmony with the modern era while honoring its enduring value. Mongolian traditional attire is inherently sustainable: it minimizes waste, relies on natural materials, and aligns seamlessly with human wellbeing and everyday living. Beyond its practicality, it embodies exceptional artistry, symbolism, and craftsmanship — a refined cultural expression that we proudly preserve and reinterpret for the contemporary world.